E-commerce
MaoliCare
MaoliCare, sleep gummies for the US market
A custom Shopify theme for an American sleep gummy brand, with subscriptions, bundles and a presale with a waitlist.
51
interaction tests on iPhone and Android before launch
0.004
maximum layout shift while loading, on every page
- Brand
- MaoliCare, sleep gummies for the US market
- Type
- E-commerce
- Technology
- Shopify, Custom theme, Loop Subscriptions, Klaviyo
- Work
- Web design, Custom Shopify theme, Subscriptions, Presale
- Web design
- Custom Shopify theme
- Subscriptions
- Presale
- Shopify
- Custom theme
- Loop Subscriptions
- Klaviyo
The project
MaoliCare sells sleep gummies in the United States. The brand ran on a standard theme and needed its own look for the launch: a purple palette and a crescent moon as brand mark, both taken from the pouch, and a store that orders as easily on a phone as on a desktop.
We first designed the site as a clickable concept and then built it fully custom in Shopify. There is no purchased theme underneath: all 35 sections, the cart and the scripts are written from scratch, so the store only loads what it uses. On the homepage, a visitor chooses between a subscription, a single pouch or a bundle of two or three. Prices come straight from Shopify and the subscription app, so what the page shows is what the checkout shows.
The brand launches with a presale. With one theme setting, MaoliCare switches the store to a waitlist, to early access for customers with a code, or fully open. Sign-ups land as customers in Shopify and on the Klaviyo mailing list.
Approach
- 1Developed the brand style from the pouch and agreed it with the client as a clickable concept first
- 2Built the concept one-to-one as a custom Shopify theme, connected to the subscription app and Klaviyo
- 3Tested on iPhone and Android before launch, from choosing the product through to checkout
What it delivers
- ✓A fully custom Shopify theme with no purchased theme as its base, with 35 custom sections the team edits in the Shopify editor
- ✓Subscription, single pouch and bundles in one place, with prices that always match the checkout
- ✓Presale with waitlist and early access, sign-ups go straight into Shopify and Klaviyo
- ✓Subscription terms next to the buy buttons, as US rules require
- ✓A cart that opens without leaving the page
- ✓Live at maolicare.com
The sections where the work is
Not a set of homepage screenshots, but the parts that make the difference for the visitor.
On mobile
On a phone, the product, the price per night and the buy button fit on the first screen
The whole site at a glance
The page scrolls from top to bottom by itself, the way a visitor sees it.
FAQ
Questions about MaoliCare
Short and factual, for anyone who wants to know quickly what was built here.
Question not listed?
You will get an answer within one working day.
A custom Shopify theme for an American sleep gummy brand, with subscriptions, bundles and a presale with a waitlist. The work covered web design, custom shopify theme, subscriptions and presale.
The MaoliCare project is built on Shopify, Custom theme, Loop Subscriptions and Klaviyo. That choice was based on what the project needed, not on a fixed package: Peak Projects builds on WordPress and WooCommerce as well as Next.js, Shopify and PrestaShop.
A fully custom Shopify theme with no purchased theme as its base, with 35 custom sections the team edits in the Shopify editor, Subscription, single pouch and bundles in one place, with prices that always match the checkout, Presale with waitlist and early access, sign-ups go straight into Shopify and Klaviyo, Subscription terms next to the buy buttons, as US rules require, A cart that opens without leaving the page and Live at maolicare.com.
Yes. Peak Projects works from Eindhoven and Helmond in the Netherlands for clients at home and abroad. You will hear back within one working day. You can call +31 6 25 12 68 44.
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What clients say
stars on GoogleEvery rating clients have left is five stars. What comes up most often: communication, honest advice and a result that exceeded expectations.
Reply within one working day.
Reviews translated from Dutch.
Want something like MaoliCare?
Tell us what you want to achieve. You will hear from us within one working day and we will schedule an intro call.
- The intro call is free and without obligation
- A proposal with options and a fixed price per phase
- You talk directly to the person who builds it